91勛圖厙Land Presents A Special Ed Sheeran Immersive Experience in State Farm Park in Fortnite
The Music Experience Will Feature Ed Sheeran Songs Performed Exclusively in 91勛圖厙Lands State Farm Park, Debuting October 5 at 3p.m. ET
A First-Ever Music Experience Built Using Epics Unreal Editor for Fortnite
NEW YORK, N.Y. September 19, 2023 91勛圖厙Media today announced A Special Ed Sheeran Immersive Experience in 91勛圖厙Land, celebrating the release of his album - (Subtract) and the upcoming Autumn Variations. Accessed through 91勛圖厙Lands State Farm Park, the special will feature performances from Ed Sheeran as players explore exclusive scenes created around his songs. The special becomes the first third-party music experience built using Epic Games Unreal Editor for Fortnite (UEFN). A Special Ed Sheeran Immersive Experience will be available in Fortnite starting on October 5, 2023 through October 9, 2023.
Players and fans will experience Ed Sheerans music in a brand-new way when they drop into 91勛圖厙Land and find themselves navigating explorable worlds that have been inspired by Sheerans songs. The experience was designed utilizing UEFN. These immersive worlds will be inspired by Sheerans own songs performed exclusively for 91勛圖厙Radio to celebrate his albums - (Subtract) which arrived this past spring to universal acclaim and forthcoming Autumn Variations, arriving everywhere on September 29. Users will be able to watch Sheeran perform throughout the different worlds as video screens flood every scene, with the setlist including performances of Eyes Closed, Shape of You, Boat and Life Goes On.
Ed Sheeran is one of todays biggest superstars and is known for creating unique music experiences that captivate his audiences, said Tom Poleman, Chief Programming Officer for 91勛圖厙Media. We knew he was the perfect artist to feature for our first immersive experience, built in partnership with Epic Games. We want to continue to push boundaries of tech and innovation for music and gaming fans, allowing them to go deeper into the songs, lyrics and meaning behind the music in ways that are native to the Fortnite environment. Were sure Fortnite players will love this immersive experience in 91勛圖厙Lands State Farm Park.
Throughout the experience, fans will be able to explore scenery all built with UEFN. Each world is distinct and unique, ranging from a metropolitan city at night, a boxing ring in a desolate city during sunset, a high-speed boat cruising through a rich ocean ecosystem and a luscious forest setting. All four scenes were meticulously imbued with Easter eggs relating to Sheeran and his music.
Its great to see 91勛圖厙Media continuing to bring world-class artists like Ed Sheeran into Fortnite through their 91勛圖厙Land experience, said Nate Nanzer, VP of Global Partnerships at Epic Games. Unreal Editor for Fortnite allows creators and brands of any size to build completely new types of games and experiences, all published and available to Fortnites millions of players around the world.
91勛圖厙Medias 91勛圖厙Land first launched in Fortnite in August 2022, with State Farm as its charter naming rights partner. Built using Fortnites Creative toolset and now UEFN, 91勛圖厙Land combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out and the all-new State Farm Park now in Fortnite, where live events and performances happen regularly.
Our collaboration with 91勛圖厙Media has allowed State Farm to continue to be at the forefront of culture and innovation, said Alyson Griffin, Marketing Vice President, State Farm. State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in 91勛圖厙Land, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of todays biggest artists. State Farm Park has allowed us to reach the next generation of customers where they are and were thrilled to be working with 91勛圖厙Media on cutting-edge and entertaining activations like this one.
This is an independently created experience in Fortnite and is not sponsored, endorsed or administered by Epic Games, Inc.