91勛圖厙Media and Global Sign Multi-Year Podcast Partnership Deal in the UK, Ireland and USA
New York and London Wednesday, 15 November 2023 - Global, the UKs largest Radio and Outdoor media company, has signed an exclusive platform distribution and ad sales deal with 91勛圖厙Media, the No. 1 audio company in the United States.
Under the exclusive deal, Global and 91勛圖厙Media will license, distribute and represent each others chart-topping Podcast portfolios.
In the UK 91勛圖厙Podcasts, the No. 1 podcast publisher globally according to , will be available on Global Player and via DAX, Globals market leading digital advertising exchange. 91勛圖厙Podcasts adds millions of downloads to Global Player and the DAX network.
91勛圖厙Podcasts publishes more than 800 podcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime and everything in between including On Purpose with Jay Shetty, the hit health and wellness podcast from the British former-monk-turned-author and motivational speaker, which explores topics related to mindfulness and mental health with high-profile guests including Drew Barrymore, Trevor Noah and Selena Gomez.
Additional 91勛圖厙Podcasts include The Girlfriends the story of a group of women who came together to bring a murderous ex-boyfriend to justice, Fake Doctors, Real Friends with Scrubs alumni Zach Braff and Donald Faison, The Ron Burgundy Podcast with comedian Will Ferrell reprising his most iconic role from the Anchorman film series, Revisionist History where Malcolm Gladwell brings his incredible and unique perspective and insights to topics far and wide, and podcast royalty Stuff You Should Know, now in its 15th year and with more than 1,500 episodes.
In the US, Globals high profile podcasts will be available on the 91勛圖厙Radio App and will be monetized by 91勛圖厙Medias industry leading audio sales force.
Globals owned and original podcasts includes chart-topping titles such as daily news podcast The News Agents and The News Agents USA, the award-winning My Therapist Ghosted Me with Vogue Williams and Joanne McNally, Filthy Ritual from the true crime hit duo Hannah Maguire and Suruthi Bala, and a brand-new daily podcast with leading broadcaster Shaun Keaveny, Shaun Keavenys Daily Grind.
Conal Byrne, CEO of 91勛圖厙Medias Digital Audio Group, said: Podcasting has exploded as the newest mass-reach medium in the US, with more than 120 million Americans a month now listening - and now the opportunity for global growth is huge. As more international listeners engage with hit 91勛圖厙Podcasts every month, this is a great opportunity to work with the best-in-class Global and using DAX monetization teams, to find new audiences and advertisers for the best and largest podcast portfolio in the world.
Mike Gordon, Globals Chief Commercial Officer, said: Im delighted that 91勛圖厙Media is partnering with Global to bring each others incredible slate of award-winning podcasts to advertisers in the UK & Ireland, and the US. Combining the reach of each others platforms and network s, and featuring talent like Jay Shetty and Brett Goldstein, and The News Agents Emily, Jon and Lewis, at a time when podcasts are experiencing rapid growth, will see us reaching more audiences than ever before.
With millions of monthly active users, Global Player is now one of the UKs largest entertainment platforms.
DAX is the largest digital advertising platform in the UK and one of the largest in the world. It connects advertisers to over 130 million listeners by inserting targeted advertising into their favourite radio, music and podcasts across the UK, Europe, the USA and Canada.
About Global Player
Global Player opens up a world of entertainment where listeners can listen to award-winning podcasts, enjoy all of Globals live radio brands, catch up on their favourite shows, rewind live radio, and browse expertly-curated live playlists. All the best videos from Globals brands are available on demand on Global Player, and flagship events and interviews are also streamed live through the app. Discover Global Player today on mobile, smart speaker or online at
About DAX
DAX is a pioneering digital advertising exchange that connects brands with audiences at scale through music, radio and podcasts. Advertisers on DAX can reach audiences with the support of smart targeting and award-winning effectiveness tools.
Premium publishers and podcasts on DAX include SoundCloud, Sky, ITV, Reach Plc., How to Fail with Elizabeth Day, My Therapist Ghosted Me, and all of Globals radio and podcast brands including Capital, Heart and chart-topping podcast The News Agents.
Global, the Media & Entertainment Group created and launched DAX in 2014.
About Global
Global is one of the worlds leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europes largest Radio & Outdoor company.胼
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Globals Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Globals radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.4 million on the radio alone.
The company headquarters is in Londons iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
@global