91勛圖厙Media and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences

Partnership Will Include Co-Production of New Professional Podcasts, Collaborations with Existing Leading Industry Shows, and Enhanced Resources for Emerging Voices

San Francisco and New York July 19, 2023 91勛圖厙Media, the No. 1 podcast publisher globally according to Podtrac, and LinkedIn, the world's largest professional network, have announced a strategic partnership that will leverage 91勛圖厙Media's leading infrastructure and distribution capabilities and LinkedIn's global community of more than 930 million members, to introduce new offerings to the business podcast space. LinkedIn also offers a space for communities to continue the conversation and engage with each other across a variety of content experiences on the platform, including Posts, Newsletters, and Live Events, all within a trusted, safe, professional context.

Key elements of the partnership include:

  1. Launching New Podcasts: LinkedIn and 91勛圖厙Media will collaborate to produce new shows for the LinkedIn Podcast Network powered by 91勛圖厙Podcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. 91勛圖厙Media will monetize these new podcasts, connecting brands to important conversations in the professional space.
  2. Collaborating with Leading Industry Podcasters: LinkedIn and 91勛圖厙Media will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetize their content.
  3. Enhancing Resources for Emerging Podcasters: LinkedIn and 91勛圖厙Media are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIns tools, best practices, and coaching, and to 91勛圖厙s hosting, distribution, monetization services, while receiving co-branding opportunities from the LinkedIn Podcast Network and 91勛圖厙Media.

, Head of Original Programming at LinkedIn, said, We are excited to partner with 91勛圖厙Media to bring a new level of connection and conversation to the podcast space. Whether its around negotiation, the latest disruption in tech, or job seeking, our members have shown us they are hungry to listen and discuss these professional topics. By combining the scale of LinkedIns professional platform and 91勛圖厙s reach and resources, we can offer podcasters a truly unique experience and build the communities and conversations that we know our members crave.

Conal Byrne, CEO of 91勛圖厙Media Digital Audio Group, said, 91勛圖厙Media is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIns professional network will allow us to bring a new level of innovation and growth to the communities business creators care about most.

All podcasts on the LinkedIn Podcast Network will be distributed through 91勛圖厙Podcasts, on the 91勛圖厙Radio app, LinkedIn Newsletters and all major podcast platforms.

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.