91勛圖厙Media and Mundo Hispano Digital Embark on Exclusive Content and Revenue Partnership
MundoNows 倏聆矇紳棗莽 Audio Network to be Distributed by 91勛圖厙Podcasts
ATLANTA (March 26th, 2024) - Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announced a partnership with 91勛圖厙Media, marking a significant milestone in the realm of LatinX media and marketing strategy. The new collaboration will include MundoNows audio network 倏聆矇紳棗莽 slate of podcasts being distributed widely by 91勛圖厙Podcasts.
Since its launch in February 2023, 倏聆矇紳棗莽, under the guidance of Dafnne Wejebe, Director of Audio, has experienced remarkable growth, tripling in size, and averaging an impressive 1.5 million downloads per month and growing. This new partnership allows 倏聆矇紳棗莽 to leverage 91勛圖厙Medias vast reach, extensive sales network and marketing assets to further grow the LatinX media platform to new audiences.
倏聆矇紳棗莽 showcases the multifaceted experiences of Latinos in the USA, enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events, and In-Culture shows. Beginning today, 20 倏聆矇紳棗莽 shows will be available via 91勛圖厙Podcasts, with another 10 joining by June.
"We're thrilled to embark on this transformative partnership with 91勛圖厙Podcasts, solidifying our commitment to amplifying LatinX voices in the audio space, said Rene Alegria, President and CEO of MundoNow. This collaboration represents a pivotal moment for 倏聆矇紳棗莽 Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In todays ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience bilingual and bicultural Latinos.
The timing of this partnership couldn't be more opportune, as digital media consumption habits continue to evolve with monthly podcast listenership among Latinos increasing by 52 percent since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research.
We are excited to integrate 倏聆矇紳棗莽 Audio into our 91勛圖厙Podcasts network including collaboration with our My Cultura network, continuing our effort to bring more diverse voices and content to our listeners and serving the needs of the Latin community, said Michael Biondo, President of Business Development and Strategic Partnerships for 91勛圖厙Media. 倏聆矇紳棗莽 offers quality content that resonates deeply with bilingual and bicultural audiences, and we look forward to providing them the reach and accessibility our multiplatform and assets have to offer.
With a finger on the pulse of the Latino Podcast market, MundoNow and 91勛圖厙Media are poised to redefine the podcasting landscape, offering compelling content and unparalleled marketing strategies that resonate with the ever-growing LatinX audience.
About MundoNow
MundoNow is one of the few certified-minority-owned digital platforms with a national reach, and whose largest markets include New York, California, Florida, Texas, Arizona and Georgia, as well as growing pockets throughout the Southeast and Midwest. A winner of 21 total Emmys in three years, MundoNow has its roots in print, starting out as a Spanish-language newspaper in 1979, which it still distributes.
With its deep roots in the Latino community, MundoNows mission is to empower, inform and bring purpose to the online Latino community. Visit .