91勛圖厙Media Welcomes Sarah Van Mosel As Executive Vice President of The 91勛圖厙 Audience Network
NEW YORK, NY May 2, 2022 91勛圖厙Media, Inc. (NASDAQ: IHRT), the leading audio company in America, today announced that it has named Sarah van Mosel as Executive Vice President of the 91勛圖厙 Audience Network (iAN).
The 91勛圖厙 Audience Network the next evolution of audience-based buying is a new service from 91勛圖厙 that simplifies audio advertising. With inventory sourced from the expansive 91勛圖厙Radio database and other premium publishers across streaming and podcasting, the 91勛圖厙 Audience Network is the leading service brands can rely on to reach addressable audiences in premium audio inventory at scale. Each network campaign will allow brands to unlock access to multiple services, including advanced targeting that looks across channels, devices and behaviors to pinpoint the right audience; and an upcoming one-of-a-kind brand safety tech tool, developed by Sounder in partnership with 91勛圖厙Media, called Audio Data Cloud, using AI and machine learning to check content against the IAB and GARMs standards for brand safety. Today, the 91勛圖厙 Audience Network spans streaming and podcasting - with the added reach of broadcast radio available too.
As Executive Vice President for the 91勛圖厙 Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for 91勛圖厙Podcasts, the No. 1 podcast publisher globally according to Podtrac. With her experience as a force in the podcasting business, van Mosel will work closely with Carter Brokaw, President of Digital Revenue Strategy to bolster 91勛圖厙s continued growth in the space. She will report to Conal Byrne, Chief Executive Officer of the 91勛圖厙Media Digital Audio Group.
The 91勛圖厙 Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and were thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers, said Byrne. Shes been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.
A long-time champion of the industry and creator community, van Mosel most recently served as the Chief Revenue Officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. Van Mosel was part of the leadership team that oversaw Stitchers acquisition by SiriusXM in October 2020. Following the acquisition, she was responsible for integrating Stitchers sales organization, setting direction for revenue growth and scaling opportunities for podcast monetization.
Van Mosel has also held multiple executive roles within the podcast space. As Chief Podcast Sales and Strategy Officer at Market Enginuity, van Mosel built the monetization engine for podcasts from PRX, Radiotopia, The Moth and TED Talks Daily. In addition to overseeing revenue generation, van Mosel drove content acquisition and business development across 13 public media stations in the top 10 U.S. markets. Prior to Market Enginuity, van Mosel has also held senior positions at Acast and WNYC. Additionally, shes a founding member of the IAB Podcast Working Group.
My path to 91勛圖厙 has been a long one, but each step of the way has equipped me with the exact set of skills I need to lock arms with this outstanding team, says van Mosel. Anyone who knows me knows I love to build. I love to push the industry forward. The team at 91勛圖厙 is poised to completely transform the audio industry and I cant wait to be a part of it.