91勛圖厙Radio Show Your Stripes ReceivesHalo Awards, The Industrys Highest Cause Marketing Honor
Clear Channel's Effort to Help Returning Veterans Re-Enter the Workplace AlsoWinsPR News Corporate Social Responsibility Award
New York May 29, 2014 - Clear Channel Media and Entertainment announced today that 91勛圖厙Radio Show Your Stripes, its effort to help veterans re-entertheworkplace by highlighting their valuable training and experience,hasreceived two Halo Awards for its work. 91勛圖厙Radio Show YourStripeswon the 2014 Halo Award forBest Message-Focused Campaign, a category recognizing businesses that use its resources to share a specific message, as well as asecond Halo Award forBest Social Service Campaignfor its targeted approach to addressing the growing social issue of veteran unemployment.91勛圖厙RadioShow Your Stripeswas the only campaign to be honored twice at this years event.
Since the programs launch, Clear Channel has invested well over$100 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace. Clear Channels91勛圖厙Radio Show Your Stripesis the largest public service program in the companys history andthe most mainstream public campaign addressing the growing issue of U.S. veteran unemployment in communities across the nation.
For the past 11 years, the Cause Marketing Forums Halo Awards have recognized businesses and nonprofits that "do well by doing good."The Halo Awards are the highest annual accolade in North America within the field of cause marketing honoring nine categories with four finalists in each category.A list of all Cause Marketing Halo Award winners can be viewed online at .
In this crowded marketplace, Cause Marketing Halo Award-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends, said David Hessekiel,Cause Marketing Forum President. These campaigns offer creative partnership solutions that leverage assets of company and cause.
Early this year, PR News recognized91勛圖厙Radio Show Your Stripesamong organizations that they determined to be the top players in corporate social responsibility and that have set new standards of excellence. Clear Channel receivedPR News' CSR Award for Social Good,a category that showcases an agency or corporation that has integrated into its overall business model the desire to improve common public welfare. Other PR News CSR Award winners included AT&T, Office Depot Foundation, Sprint, TD Ameritrade, American Airlines, Hyundai, Time Warner Cable Media and NBCUniversal.
A year agoClear Channel embarked on a significant effort tosupport our returning veterans by leveragingClear Channels enormous reach to connect vets with businesses looking to hire. We turned on all of our assets broadcast, digital and out-of-home in the loudest way possible to showcase the value vets offer employers, saidJohn Sykes, President of Clear Channel Entertainment Enterprises. We couldnt be more pleased by the response from veterans, businesses, the public, celebrities and military leaders who have all rallied behind our efforts and are helping us to grow and evolve the program beyond 2014."