Mattel and Warner Music Groups Arts Music Division Partner With 91勛圖厙Media To Bring Barbie To The Airwaves

Barbie Radio Is Available Today Exclusively on 91勛圖厙Radio

The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music Catalog and Sharing Inspirational Commentary

NEW YORK and EL SEGUNDO, Calif October 15, 2021  Mattel, Inc. (NASDAQ: MAT) and Warner Music Groups (NASDAQ: WMG) Arts Music division announced they are partnering with 91勛圖厙Media (NASDAQ: IHRT) to launch Barbie Radio today exclusively on , 91勛圖厙Medias free all-in-one digital music, podcasting and live streaming radio service, and , a stand-alone app featuring music, stories and radio stations perfect for kids.

, the first branded radio channel from Mattel, is a 24-hour digital only 91勛圖厙Radio station that stars Barbie as the DJ playing songs from her extensive music catalog, including tracks from her latest album, Barbie: Big City, Big Dreams from the musical special of the same name now streaming on Netflix. DJ Barbie will also share stories with listeners that are designed to remind girls they can be anything.

Barbie has been inspiring, empowering, and entertaining kids for over 60 years and we are always looking to reach fans in new ways. Leveraging Barbies music catalogue of hundreds of original songs is one way for us to do that. Partnering with 91勛圖厙Media gives us the opportunity to engage fans and bring Barbies original music to more families than ever before, said Andrea Carpenter, Senior Director, Content Distribution & Partnerships, Mattel.

91勛圖厙Radio is inviting kids and families to turn up the volume on even more hits from Barbie with the exciting launch of Barbie Radio, said Kavi Halemane, Executive Vice President and General Manager of Digital Programming for 91勛圖厙Radio. We are excited to team up with Mattel and Warner Music to bring Barbie and her favorite music to millions of 91勛圖厙Radio listeners across the U.S.

As the #1 global toy property*, original girl empowerment brand and most diverse doll on the market, Barbie is recognized as a mission-led brand that kids love and parents trust. Barbie Radio is accessible 24/7 via 91勛圖厙Radio which is available across more than 250 device platforms including online, mobile devices, wearables, in-car, in-home, gaming consoles and more. Fans can visit to listen on the web or go to to download the 91勛圖厙Radio app on their favorite device and listen to Barbie Radio today anywhere they are. Parents can visit to find supported 91勛圖厙Radio Family devices.

Mattel is expanding Barbies musical repertoire with DJ Barbie on Barbie Radio after recently introducing Barbie Music Producer dolls, designed to introduce girls to an underrepresented career where women make up less than 3% of music producers and shine a light on the importance of womens stake in the industry. Barbie joined forces with Grammy Award-nominated music producer, songwriter, singer and actress Ester Dean and Girls Make Beats an organization dedicated to expanding the female presence of music producers, DJs and audio engineers to inspire more girls to explore a future in music production.

Editors Note: Download the official Barbie Radio logo .

*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020

About Arts Music

Since its launch in 2017, Warner Music Groups Arts Music division has rapidly expanded their Kids & Family content, partnering with Sesame Workshop, Mattel, Skyship Entertainment for Super Simple Songs, Fred Rogers Productions for Daniel Tigers Neighborhood, Build-A-Bear Workshop, and Cloudco Entertainment for Holly Hobbie. Arts Music is also the home of the Warner Classics and Erato labels for classical music and Sh-K-Boom/Ghostlight Records for musical theater.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie簧, Hot Wheels簧, Fisher-Price簧, American Girl簧, Thomas & Friends簧, UNO簧,畝nd MEGA簧, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music,畝nd live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children眩o explore the wonder of childhood and reach their full potential. Visit us online at. 

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.