MeatEater and 91勛圖厙Media Announce Production and Distribution Partnership

Amid Covid-19 surge of interest in outdoor pursuits, Steven Rinellas popular MeatEater Podcast Network poised for rapid expansion through 91勛圖厙Medias vast multi-platform reach

BOZEMAN, MT April 5, 2021- Leading outdoors lifestyle brand and 91勛圖厙Media, the No. 1 podcast publisher globally according to , announced today they have entered a major production and distribution partnership, the first of its kind in the outdoor category. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the outdoor space to create premium content, apparel and products in the areas of hunting, fishing, wild foods and conservation. The partnership will leverage MeatEaters brand, made popular by the Netflix Original MeatEater--currently in its 9th season--and chart topping podcast network which averaged over four million monthly downloads in 2020, and the massive reach of 91勛圖厙Medias cross-platform digital and broadcast network in order to serve outdoor-minded listeners across the country.

As part of the deal, all existing and upcoming MeatEater podcasts will be distributed by the 91勛圖厙Podcast Network and will be promoted across 91勛圖厙Medias multi-platform network, including , its free all-in-one digital streaming service. Existing podcasts joining 91勛圖厙Radio will include with Steven Rinella, the No. 1 podcast in the outdoor category and consistently among the top 10 podcasts in the broader sports category across listening platforms. Other shows include with Mark Kenyon, with Ryan Callaghan, with Remi Warren, with Ben OBrien, and with Joe Cermele and Miles Nolte. As a part of the new deal, 91勛圖厙Media and MeatEater will also collaborate to create new co-produced podcasts in the outdoor, conservation and wild foods space.

Plus this Wednesday, April 7, MeatEater will launch its first history-focused podcast, , hosted by Clay Newcomb. Newcomb, a writer, hunter, and MeatEater Crew favorite, will explore things forgotten but relevant, search for insight in unlikely places, and tell the story of the American hunter through his unique experiences and approach to the outdoors.

I frequently hear from people who are discovering the majesty of the American outdoors for the first time in their lives because of what we do, said MeatEater CEO Dan Chumbler. Helping people enrich their lives with nature is why we get up in the morning, and its why 91勛圖厙Media is the perfect partner for us. 91勛圖厙s reach is simply unparalleled. We can now bring our content to even more of those who, amid a pandemic, are finding a new passion for the outdoors, added Chumbler.

Steve and the MeatEater team have done an amazing job elevating what was previously a niche category into mainstream listening, said Will Pearson, COO of the 91勛圖厙Podcast Network. Fans are really embracing the outdoor lifestyle more than ever and its remarkable how fascinating and entertaining MeatEater has made these topics theres just nothing like it in the space. We are looking forward to collaborating on even more great audio content and introducing it to our listeners everywhere.

All new co-produced and existing MeatEater podcasts will be available on 91勛圖厙Radio and all major podcast listening platforms. The 91勛圖厙Podcast Network, which is home to more than 750 original podcasts with over 228 million downloads each month, spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy and true crimeand everything in betweenmaking 91勛圖厙Radio the largest publisher of podcast content in the world.

About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment. MeatEater, Inc. is the parent company of First Lite, FHF Gear, and Phelps Game Calls.

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.