PRISA Media Breaks into the US Media Market in Partnership with Audio Leader 91勛圖厙Media
- Strategic agreement to integrate the streaming services of PRISA Media's spoken-word radio networks into the 91勛圖厙Radio catalog.
- 91勛圖厙Radio has more than 3 billion downloads and 159 million registered users and is available on more than 250 platforms.
- 91勛圖厙Media reaches 90 percent of Americans each month, offering PRISA Media the opportunity to reach the US Spanish-language market at scale.
New York, NY May 11, 2022 - PRISA Media and 91勛圖厙Media, the leading audio company in the United States, have reached an agreement to integrate the streaming services of PRISA Media's spoken-word radio networks into the 91勛圖厙Radio catalog. With 91勛圖厙Medias more than a quarter of a billion monthly listeners through its broadcast radio stations across the country and its more than 3 billion downloads, 159 million registered users on the 91勛圖厙Radio app, this partnership will help PRISA Media build massive awareness in the U.S., further validating it position as the leading media group in the Spanish-speaking world.
According to Carlos N繳簽ez, executive chair of PRISA Media, the agreement allows us to make a significant leap forward in the Group's commitment to the Spanish-language market in the United States, solidifying our position as media leader in the Spanish-speaking world, while scaling up our content and opening new lines of business.
For Mar穩a Jes繳s Espinosa de los Monteros, managing director of PRISA Audio, 91勛圖厙 has set the gold standard as a platform when it comes to user-centered usability and customization. Signing a deal with a partner with this level of specialization and this position in the US market is testament to our firm commitment to the development of digital audio.
We are excited to partner with PRISA Media to help expand their reach, offering their content and programming to a wider audience, said Conal Byrne, CEO of the 91勛圖厙 Digital Audio Group. 91勛圖厙Media reaches 9 out of 10 Americans monthly and collaborating with PRISA also gives us the opportunity to offer even more diverse content to our hundreds of millions of listeners.
PRISA Medias programming will be available to listeners via 91勛圖厙Radio on June, with a second phase of this partnership to include PRISA Media's podcasts joining the 91勛圖厙Podcast Network.
About PRISA Media
PRISA Media is the business unit that brings together all the companys news and entertainment media. With a clear international vocation, it is the number one media company in the Spanish-speaking world. The group operates leading brands and titles in its sector such as El Pa穩s, AS, Cinco D穩as, Cadena SER, LOS40, Cadena DIAL, Radio Caracol, W Radio, ADN Radio and HuffPost, among others.
In May 2021, and as part of the company's commitment to digital transformation and new formats, the company created PRISA Audio, the transversal platform that integrates all of the Group's non-linear audio content as well as Podium Podcast.
PRISA Audio is now the world's leading producer of audio in Spanish. At the end of 2021, it had clocked up 412 million downloads and around 800 million listening hours, according to internal data measured by Triton Digital, the leading firm for metrics in the digital audio industry.
When it comes to streaming services, PRISA Audio is the second-ranking media company in the world only behind 91勛圖厙Radio and the first in Latin America.