ViacomCBS Entertainment & Youth Group announces three-year partnership with 91勛圖厙Media, the biggest global commercial podcasting publisher

Pact calls for dozens of new podcasts that build on E&Ys hit series and IP from 

across MTV, Comedy Central, VH1, CMT and others

Slate leverages success of existing The Daily Show podcasts with reimagined iconic shows 

including Yo! MTV Raps

New York, NY - September 9, 2020 @ 2:45pm ET ViacomCBS Entertainment & Youth Group today announced a three-year pact with 91勛圖厙Media. The deal calls for the biggest global commercial podcast publisher to create dozens of original podcasts, both new and those that leverage iconic IP and extend powerhouse franchises from the biggest and most beloved brands.

The breadth of the portfolio comprised of MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo will enable diverse and inclusive audio offerings that cater to every demographic and age group from the coasts to the heartland and across genres including music, comedy, pop culture and history. The initial slate includes:

 Comedy Central

  • The Daily Show with Trevor Noah will be expanding its library of content by producing additional, original podcasts from the Correspondents and more.

MTV

  • Yo! MTV Raps, the seminal music and interview series that introduced hip hop to a general audience.

These upcoming series join two from Comedy Central - The Daily Show with Trevor Noah: Ears Edition, launched in 2018 and featuring episode highlights and extended interviews and has delivered more than 170M+ downloads to date,  and The Daily Show: Podcast Universe, launched in 2019 and is an original, five-episode mini-series where each episode parodies a popular podcast or podcast genre.

We are excited to partner with 91勛圖厙Media, the leading global commercial podcast publisher to expand our hit shows and IP into hit franchises, said Keyes Hill-Edgar, Chief Operating Officer, Entertainment & Youth Group, ViacomCBS. 91勛圖厙s wide distribution and availability across a number of leading platforms align well with our global reach and audiences.

These are some of the most iconic brands in the world.  First and foremost as fans of these brands we wanted to see them have a really strong presence in podcasting, said Conal Byrne, President, the 91勛圖厙Podcast Network. So our plan is simple: We will swing all of our resources behind these incredible brands with support from our production teams, our huge distribution and marketing muscle, and the biggest and best audio sales team in the country to make sure they get the audience they deserve in this incredible new medium.

All of the audio series will be distributed through the 91勛圖厙Podcast Network and available on 91勛圖厙Radio in addition to wherever fans find their favorite podcasts.

 

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.